About the Movement
The BIFTSBO revolution was born from a staggering truth:
50% of women report their hormone journey disrupting family life, and 61.7% battle anxiety during this transition.
When millions of women started whispering "I thought I was alone," we knew it was time to turn those whispers into a roar.
What are we?
We're not just another hormone health platform. With 1.3 billion women worldwide affected in 2025, we're building a movement that transforms how women and their families navigate this journey together. From rage cleaning at 3 AM to forgetting words mid-presentation, we're turning chaos into connection, one family at a time.
Our Founder Story
Meet Ale Wiecek Rojo – the force behind BIFTSBO and author of "Breath In Fk This S**t Breath Out." Her journey? Raw, real, and revolutionary.
When perimenopause and PMDD hit at the age of 38, Ale's world turned upside down. From breaking phones in rage to battling suicidal thoughts that vanished with her period, from crying for days without reason to snapping at her lovely kids and husband – she lived the chaos that 61.7% of women silently endure. Ale wasn't alone: studies show perimenopausal women face a staggering seven-fold increased risk of suicidal ideation compared to other groups (WomensMentalHealth.org), with nine in ten women experiencing mental health challenges during this transition (Independent.co.uk).
With over two decades in Innovation, Design and Customer Experience under her bel, plus her own personal struggles Ale knew there had to be a better way. When she discovered that 26.8% of women suffer from depression during this transition, and less than 20% of healthcare providers offer family-focused support, she didn't just get mad – she got moving.
Drawing from her own hormone journey and combining her expertise in somatic psychology, breathwork, and meditation, Ale created what a book that saved her, and a method for hormonal healing she couldn't find: the SNP Method (Spiritual Alignment, Nervous System Alignment, and Purpose Alignment). It's not just another wellness program – it's a practical, no-BS approach to hormone harmony that considers the whole family.
Today, she's leading a revolution in women's hormone health and their families, bridging the gap between women and hormone-certified practitioners while tackling the elephant in the room: how hormonal changes ripple through families and careers.
When 50% of women report their home lives being disrupted and 75% see their careers impacted, it's not just a women's issue – it's a family issue, a workplace issue, a society issue and Ale knew it was her duty to do something about it.
Through BIFTSBO, Ale combines evidence-based practices, with real-talk relatability, creating systemic change in how women, their families abd organizations support women's mental health and hormonal wellbeing.
Because nobody should have to navigate this hormonal sh*t show and personal tranformation alone!
Family Mission
Our mission goes beyond managing symptoms.
With 40% of women experiencing relationship strain and 23% feeling isolated from their families, we're here to:
• Transform family dynamics during hormone transitions
• Provide practical tools for the whole household
• Create sustainable change through nervous system regulation
• Build a community where both women and their loved ones thrive
