Our Vision
A world where hormone transitions strengthen rather than strain family bonds, transforming the reality for 1.3 billion women in 2025 and beyond.
Our Mission
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Empower
Empowering women with science-backed solutions (when 51% suffer in silence)
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Create
Creating harmony in families during transition (cutting the 2+ year support gap)
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Transform
Turning hormone challenges into opportunities for growth
Impact Goals
→ Transform 1 million family journeys by 2026
→ Redefine workplace culture (reclaiming 86 million productive workdays)
→ Pioneer accessible hormone healthcare
→ Break the cycle of stigma for future generations
Why Now?
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Reason 1
The hormone health crisis is reaching a tipping point (with more women in leadership than ever)
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Reason 2
Technology finally enables real-time community support (goodbye to suffering alone!)
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Reason 3
Women are demanding authentic, no-BS solutions (because enough with the patronising advice!)
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Reason 4
The market is ready for disruption (€24.4B by 2030 can't be wrong!)
Our Impact So Far (Projected First-Year Goals)
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3 million "WTF" moments transformed into "AHA!" moments
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250,000 relationships saved from the hormone hurricane
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Countless family dinners rescued from hormone-induced chaos