Our Vision

A world where hormone transitions strengthen rather than strain family bonds, transforming the reality for 1.3 billion women in 2025 and beyond.

Our Mission

  • Empower

    Empowering women with science-backed solutions (when 51% suffer in silence)

  • Create

    Creating harmony in families during transition (cutting the 2+ year support gap)

  • Transform

    Turning hormone challenges into opportunities for growth

Impact Goals

Transform 1 million family journeys by 2026

Redefine workplace culture (reclaiming 86 million productive workdays)

Pioneer accessible hormone healthcare

Break the cycle of stigma for future generations

Why Now?

  • Reason 1

    The hormone health crisis is reaching a tipping point (with more women in leadership than ever)

  • Reason 2

    Technology finally enables real-time community support (goodbye to suffering alone!)

  • Reason 3

    Women are demanding authentic, no-BS solutions (because enough with the patronising advice!)

  • Reason 4

    The market is ready for disruption (€24.4B by 2030 can't be wrong!)

Our Impact So Far (Projected First-Year Goals)

  • 3 million "WTF" moments transformed into "AHA!" moments

  • 250,000 relationships saved from the hormone hurricane

  • Countless family dinners rescued from hormone-induced chaos